Kia Cee'd 1.6 CRDi Face To Face

It's supposed to be a rival to the VW Golf and Ford Focus but it's hard to take seriously a car with such a silly name.
What do you think?

Kia Cee'd 1.6 CRDi

Top speed: 106 mph

Acceleration: 0-62 in 13.8sec

Average consumption: 62.8mpg

CO2 emissions: 119g/km

Price: from £11,270