Chrysler’s New Logo Gets Patent Approval

Chrysler and Fiat CEO, Sergio Marchionne, revealed the company’s 5-year product plan. Marchionne describes the moment as being the “first day of a new Chrysler.”

Among the massive changes, there will be a new logo to work alongside product refreshes in changing brand associations in the minds of consumers. The logo that has been in use since the mid-90s was streamlined, moving the ‘Chrysler’ lettering from above the wings to at their heart within a new blue block central to the design.