Fully-Electric Rolls Royce 102EX Phantom Reveals

Rolls-Royce will unveil its new its new Phantom Experimental Electric car at next week's Geneva motor before taking it on a world tour for research.

The plug-in ultra-luxury car to Europe, Asia, the Middle East and the United States to give current Rolls owners – as well as media and opinion leaders - the opportunity to provide feedback on the driving experience.

Set to make its official debut at the Geneva Motor Show on March 1, the Rolls Royce 102EX is effectively a fully electric version of the company’s iconic Phantom. That’s the good news. The bad news, at least for electric-friendly wealthy landowners is that the 102EX is a one-off, at least for now.

2010 Rolls-Royce Phantom Drophead Coupe

Base Price: $443,000
Body Style: Convertible
Whats New: Following the midyear updates, a new clock and interior control updates, the 2010 models receive minor adjustments; most notably, automatic high-beam control, a fully veneered dashboard, and new forged wheel options

2010 Rolls Royce Phantom

For 2010, the Rolls-Royce Phantom is unchanged, although prices have dropped.

The Rolls-Royce Phantom is available as a Coupe, Sedan, Drophead Coupe convertible, and Extended Wheelbase. All use a 6.7-litre V12 engine with six-speed automatic transmission.

Each vehicle is built to customer specifications, with available features such as a “picnic boot” with seating platform, a choice of more than 44,000 different colours, front and rear parking cameras, multi-zone climate control, Lexicon Logic7 stereo, iPod connectivity, cashmere or leather upholstery, lambs-wool carpets, balanced wheel caps that keep the RR logo upright, and a Spirit of Ecstasy hood ornament that automatically flips out of sight to prevent theft when the vehicle is parked.